The brand benefits playbook : why customers aren't buying what you're selling -- and what to do about it
2024,
Book
, 242 pages :
1
hold /
4 copies
4498743
Summary/Review:
"In The Brand Benefits Playbook, two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--